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We whole-heartedly believe wine should not be stuffy. It’s great understanding the common wine basics, but sometimes strict rules can be excessive – and if you go by the book and that’s your style, great! But to have fun and enjoy wine, you don’t need to follow a precise regime – unless you want to. Whether you’re a newbie, or seasoned connoisseur, wine etiquette and knowledge can vary between individuals and in the wise words of Len Evans, “Wine is just fermented grape juice. Just drink the bloody stuff and shut up”.

We’re drinking wine on a regular basis and discovering new styles

Winemaking process
Winemaking process

Yes, it’s true – wine consumption is increasing, and we are discovering a new world of exciting wines. There has never been a better time for variety then now! You can shop your fav wines from natural, to orange, to low alcohol to zero alcohol. With people drinking more, and with the abundance of choice, the traditional standard in wine etiquette has changed.

We’re learning more about wine and becoming confident with our choices

Wine tasting
Wine tasting

We’re becoming more confident in our wine choices as we learn more and more every day. Wine merchants love educating shoppers and promoting new ranges and styles. Long gone are the days where shoppers felt uneasy with their perceived lack of knowledge in wine. We now embrace mispronunciations and unheard-of varieties – not only are we learning but we are discovering at the same time. With each new style, opens a door of new principles and ways of drinking wine.

Wine etiquette and practices change over time

Wine trends and etiquette changes over time. Did you know that the Romans drank wine which contained more than 20% more alcohol than the standard wine we drink today? They also preferred spiced wine. Today, some wine lovers controversially make a habit of blending wine in a machine blender before serving, as a way of decanting for maximum exposure, which in turn creates softer tannins. Needless to say, there are various ways of enjoying wine – some more extreme than others. The truth is wine etiquette changes over time and while some traditions stay, some don’t.

Spiced wine
Spiced wine

Following wine etiquette doesn’t mean you don’t need to have fun

By far, the most important part of the wine experience is having fun! Wine was made to be enjoyed. If you enjoy chilling your wine at a certain temperature, or decanting within a certain time frame, by all means, enjoy. At the end of the day, you need to find the right way to suit your own preferences and lifestyle – otherwise, it wouldn’t be enjoyable would it!. So, the next time you’re having a glass, and you feel a bit conscious of etiquette, don’t be – the most important part is that you enjoy the experience!

Picnic
Picnic